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Blog post prompting in-game ARG originally posted on July 26th, 2014
Original TTR blog post
Old TTR Wiki page (Wayback Machine backup)

Players had to go to certain shopkeepers around Toontown, many of which give teleport access to certain playgrounds, and say the SpeedChat phrase 'Howdy!' to them in order to trigger new dialogue from them (in the form of pink announcement bubbles) saying that they were told to remember certain words (all of which have intentional spelling mistakes) by Doctor Surlee. This culminated with Professor Flake's dialogue, which gave players a link to a text file hosted on the official Toontown Rewritten website. The text file can be found here.

Shopkeeper

Dialogue


Mary
Mary's Go Around Travel Company, Silly Street, Toontown Central
 Oh, hello! Oh, hello! Say, that's the keyword that Doctor Surlee told myself and other shopkeepers just like me to remember, I take it he sent you?
The word I'm supposed to remember is 'Sillyness'

Melville
Melville's Massive Mizzenmast Mart, Lighthouse Lane, Donald's Dock
 Say, you don't look like Doctor Surlee. That is the trigger phrase, though...
He told me to remember 'Lafter'

HQ Officer The location of this HQ Officer was undocumented on the TTR wiki. Whether this means any HQ Officer would work or someone didn't bother to document the location is unknown. A screenshot of an HQ Officer from Maple Street is used here.
 Oh, Surlee sent you? Keep this key safe, he said it's going to be important later on.
The word is 'Springy Partlicles' -- whatever that means.

Dr. Fret
Dr. Fret's Dentistry, Alto Avenue, Minnie's Melodyland
 Aahhh, brilliant. Surlee is up to something again, I'm sure.
He told me to remember 'Creating Equiment'

Gus Gooseburger
Afforable Goosebumps, Walrus Way, The Brrrgh
 Keep it down! Surlee didn't give me these gloves just to give the word away.
Just kidding! I have no idea why he wanted me to remember this word. It's 'Portil'

Drowsy Dave
Asleep at the Wheel Car Repair, Pajama Place, Donald's Dreamland
 Huh? Oh, oh! Hi. Surlee's word, right. Uhh...
I seem to have dozed off... Professor Flake is a good friend of the Doc, though. I bet he knows.

Professor Flake
The Precipitation Foundation, Polar Place, The Brrrgh
 Hmm? So soon? Surlee told me something big would be happening whenever he needed this... I hope that you have a photographic memory like myself, because this is a long one.
'ttr://assets/LL-memo-607630003555.txt'. Keep it safe. I have no idea what it means, but Surlee certainly will.